Ello - AI Reading Companion
Ello is the world’s first AI reading tutor that helps struggling readers with evidence-based instruction and motivation. The company’s mission is to ensure that all children learn to read and maximize their potential.
As a full-stack designer on the team, I worked on Ello’s first product, Read with Ello, handling product design, illustrations, marketing campaigns, and branding.
Overview
Product Designer, Brand Designer, Graphic Designer, Illustrator
Role
Tools
Figma, Photoshop, Illustrator, Rive
Timeline
May 2024 - Nov 2024
Landing Page Designs
I worked alongside Ello’s founding designer to revamp existing web and in-app landing pages across desktop, tablet, and mobile, including info screens, onboarding flows, and checkout experiences.
Brand Guidelines
I updated Ello’s existing brand design guidelines to ensure that the style, typography, and colors were consistent across all mediums, and created a clear reference point for different teams to use in their specific work streams.
Level Card and Badge Designs
Ello uses a scrolling level system where children progress through levels on a weekly basis and earn badges after completing each lesson. I expanded Ello’s level card set by illustrating over 12 new level cards and designing more than 50 badge states.
Home Screen mockup
Custom Icons and Illustrations
I updated Ello’s design components and developed an icon set along with an illustration system. This helped the social media and marketing teams in collaborations and promotions for themes like Back to School and the Paris Olympics.
App store Screenshots
I revamped Ello’s screenshots for the Play Store and App Store, focusing on product storytelling and updated visuals to better showcase the app to potential users.
Reflection
I had the opportunity to work closely with founders, product managers, and engineers during my time at Ello. Since the company is still in its early stages, I had to get comfortable across all aspects of the design process and be part of the end-to-end product development cycle while contributing new ideas. Design is one of Ello’s core pillars, and I was fortunate to be a part of the team and gaining valuable experience in a startup environment.
My contributions helped Ello earn recognition as one of the top-growing companies by multiple media outlets, raise over $15M in funding, and acquire Honeycomb, an AI company in the education space.